Berkay's Barbershop
A React rebuild focused on stronger local SEO, easier mobile booking and attracting customers who better matched the barbershop's target audience.
Overview
I rebuilt the existing WordPress website in React and raised the visual and technical quality of the experience to support business growth.
The problem
The existing website needed better search visibility, a clearer mobile journey and a more professional presentation. Booking and social channels also needed to be easier to find, while the business wanted to reach a broader audience and promote specialist fade haircuts.
What I built
I redesigned and rebuilt the website in React, improved its loading performance and SEO structure, integrated Fresha for appointment booking and made booking and social-media actions prominent on mobile. I also created a dedicated fade-haircut content page targeting relevant search terms and a new local market.
Tech stack
- React
- JavaScript
- Contentful
- styled-components
- Responsive design
- Performance optimization
- Technical SEO
- Fresha
Result
The faster, more professional website and improved search visibility helped attract new customers aligned with the target audience, while the dedicated content expanded reach around fade-haircut searches. Mobile visitors could navigate the site, find social channels and book an appointment more easily.